Business & Finance Advertising & sales & Marketing

Using Google AdWords to Get More Traffic - How to Get More Visitors For a Lower Per Click Cost

If you are trying to get a lot of visitors to your site from Google AdWords you have to makes sure you get really good at getting them to your site for a lower per click price so you can make more profits.
In this article I want to show you exactly how to make this happen the easy way.
Step #1 - You have to make sure you are only using the keywords that are bringing you buyers.
That means you are going to want to focus on the search terms in your niche market that are focused around buyers.
So if you are in the dog training market, you want to use keywords like "how to train a dog" verses a keyword like, "free dog training tips"! Don't work to try and convert the people who are looking for free stuff into customers! Try and convert the people who are looking for what you are trying to sell! Step #2 - Make sure you are focused on split testing your ads.
You have to realize that if you are focused on split testing your ads you will be able to get more visitors to your site for less money as Google will reward you for getting a higher click through rate.
In most cases they will decrease the cost you have to pay on a per click basis if you increase your click through rate.
So it really pays to work on getting more people to click on your ads so you can get a lower cost per click.
This strategy especially works well if you are focused on using keywords that attract buyers! That way you get better searchers who will be more then likely to click on your ads.


Leave a reply